First off, companies are already beginning to pull back on their metaverse efforts. (Yahoo Finance)Īpple, however, will have to overcome some major roadblocks if its headset is going to be a success. Sign up for Yahoo Finance's tech newsletter. The iPad is the go-to tablet, and AirPods revolutionized truly wireless earbuds.Īpple’s Reality headset, which Bloomberg reports will cost $3,000, could be another Apple product that upends an existing industry and, in turn, drives greater interest in the metaverse. Fitbit? It got bought up by Google after losing ground to the Apple Watch, which is now the industry leader.

Remember BlackBerry? The iPhone all but ended that company’s reign. The company, according to The Verge, has sold 20 million Quest headsets to date and controlled 81% of global market share as of Q4 2022, according to CounterPoint Research.īut Apple has entered and taken over markets dominated by other firms before. So far, Meta ( META) is the undisputed leader in the AR/VR space.

REUTERS/Andrew Kelly (Andrew Kelly / reuters)Īnd while Apple has a proven track record of breaking into established markets and revolutionizing them, this will surely be its most difficult test yet. Apple CEO Tim Cook gestures at the Apple Fifth Avenue store for the release of the Apple iPhone 14 range in Manhattan, New York City, U.S., September 16, 2022.

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